Growing your business with SharpSpring Marketing Automation
Marketing automation through SharpSpring gives you the power to generate more leads, drive more sales, and optimize your spend. It helps you target your customers with personalised communication based on their interests – so they receive the messages they actually want, not the messages you think they want.
FOLLOW YOUR PROSPECTS AND CREATE CONVERSION
How will SharpSpring benefit your business?
Marketing automation with Sharp Spring changes the way you market your products and services to leads. Sharp Spring offers a number of features to help you generate more leads and nurture them through the sales process. With Sharp Spring full integrated into your marketing mix, your brand awareness, conversion of leads to sales and customer loyalty will improve immensely.
Sharp Spring is designed to work with your marketing strategies, so you can track the ROI of your campaigns to ensure you’re maximizing your marketing spend. With SharpSpring, you can:
- Track leads and engage them at critical points in the buyer’s journey.
- Nurture leads with hyper-personalized email and web content.
- Build powerful landing pages that transform visitors to leads.
- Connect to hundreds of third-party platforms or build new integrations.
- Turn social media interactions into conversations that generate sales.
- Collect real-time analytics to capture nad prove end-to-end ROI.
- And much more…
Marketing automation with Sharp Spring takes the guesswork out of identifying which initiatives are generating leads and sales. Once implemented, it can provide results and actionable insights within a matter of days.
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B2B Benefits of SharpSpring
Generally, B2B companies experience longer sales cycles, which can result in higher costs per cycle. Sharp Spring Marketing Automation helps companies tie their ROI to those marketing spends, so they can identify trends and manage long sales cycles more efficiently.
More Leads with VisitorID
When it comes to your B2B clients, highlight the VisitorID
feature, and point out that SharpSpring can use website analysis to double or triple the number of leads they are generating with their current marketing efforts. Statistics show that less than 3% of visitors fill out forms on websites, meaning that 97% of the traffic generated from PPC campaigns, search engine optimization (SEO), and other digital marketing can be considered wasteful. VisitorID identifies many of these “anonymous” visitors, tells salespeople what they are interested in, and provides
contact information, such as email addresses and phone numbers.
Lead Scoring
As your clients acquire more leads, it can become overwhelming to keep track of which ones to prioritize. With lead scoring, your clients have the flexibility to
rank and monitor their prospects automatically. The system assigns points based on a customized scale representing a prospect’s perceived value, so your clients can spend most of their time nurturing their hottest leads. Once a lead reaches his or her designated minimum score, an alert is sent to the sales team notifying its members to take action.
B2B SharpSpring Features
- Dynamic Forms
- Visitor ID
- Campaign Optimization
- Social Media Integration
- Lead Scoring
- Sales Notifications
- Behavior Tracking
- List Segmentation
- Campaign Analytics
- Pipeline Reports
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B2C Benefits of SharpSpring
Marketing automation enables companies to increase their conversion rates by segmenting customers and automating near one-on-one communications. The ability to achieve this level of personalization is particularly
valuable for B2C companies, as it helps them appeal more directly to each individual consumer and, ultimately, drive more sales.
Shopping Cart Abandonment
For B2C companies, cart abandonment occurs for a number of reasons. High shipping costs, interruptions during purchase, internet problems, and more can all deter a buyer from completing a purchase. Whatever the reason, marketing automation helps B2C companies automatically identify these instances and then motivate customers to complete their purchases. When a cart is abandoned, SharpSpring can send a customer an automated email personalized with information about the abandoned session and offer incentives to complete the purchase.
Offline Lead Tracking
The ability to track leads from offline channels is especially crucial for B2C clients, as many of them still use more traditional, offline approaches to advertising
Since this can be pricey, it’s important to know whether those initiatives are bringing in good leads. SharpSpring’s campaign tracking allows you to track leads from incoming phone calls and even from print campaigns. The system then generates valuable stats based on your online and offline tracking and stores them all in one place so you can easily obtain insights on how to optimize your campaigns.
B2C SharpSpring Features
- Campaign Optimization
- AdWords Integration
- VisitorID
- Social Media Integration
- Lead Scoring
- List Segmentation
- Email Automation
- Call Tracking
- Behavior Tracking
- Campaign Analytics
- Email Analytics
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Sharpspring Features
Marketing automation gives you the power to generate more leads, drive more sales, and create a significant return on your investment. It makes one-to-one
conversations with large customer bases automatic, getting you the optimum value out of each website visitor from their very first click.
Therefore, SharpSpring offers a whole range of features and benefits, so you can be sure you’re delivering the right message to the right customer at the right time.
Email Automation
Send emails with triggers and build personal relationships with leads
Dynamic Web Content
Close more sales with content that grows with your leads
Dynamic Forms
Capture more leads with forms designed to convert
Visitor ID
Triple your leads by identifying anonymous traffic
Sales Notifications
Email or text sales team when leads indicate they are ready to buy
Sales Analytics
Enable your sales team with key insights about each lead
Social Media Management
Publish, listen, and track campaigns with fully integrated social media tools
Single Sign-On
Manage all your clients from a single instance
Gmail/Email Syncing
Email sent and received from IMAP clients show up right in leads’ histories
Lead Scoring
Prioritize your pipeline and reach out to sales-ready leads
Behavior Tracking
Understand your leads to create one-on-one communication
CRM Integration
Immediately plug your leads into your sales team’s system
Rebrandable
Rebrand the entire platform and reinforce your branding with clients every day
A/B Testing
Test emails head-to-head to see exactly what works the best
