Selling fish through e-commerce from Queenstown—really?
You might think it’s unlikely that a quaint fish shop located in a picturesque town like Queenstown could have a major impact on e-commerce fish sales across the entire South Island. But that’s precisely what Harbour Fish has achieved, and it’s quite remarkable.
So, how did Harbour Fish pull off this impressive feat? Surprisingly, it wasn’t through costly TV commercials, newspaper ads, magazine features, or flashy billboard campaigns. Instead, they channelled their marketing efforts into a more modern approach—digital online advertising. And here’s where it gets even more interesting: Harbour Fish doesn’t use social media channels for advertising at all. Their success story is a testament to Hi Ho’s mastery of the Google platform.
Over the years, Hi Ho has meticulously honed their website’s SEO (Search Engine Optimization), which essentially means they’ve fine-tuned how Google perceives and ranks their website for organic search results. Hi Ho has also perfected their Google Ads and remarketing campaigns, making sure they capture the attention of potential customers and keep their brand top-of-mind.
Let’s delve into their remarkable return on ad spend (ROAS). Last month, Harbour Fish achieved an astonishing 860.26% ROAS, marking a 25% increase from the previous month. This impressive performance drove 10,394 visits to their website. It’s clear that this surge in traffic didn’t just translate into visits; it resulted in actual sales. Customers eagerly parted with their hard-earned cash to place orders for fresh fish. In turn, Harbour Fish ensured that their customers received their orders promptly, packing and shipping the fresh fish overnight for delivery the very next day.
But Harbour Fish’s success isn’t just about generating sales. It’s also about the entire process that goes into delivering fresh fish right to your door. From the careful procurement of high-quality fish to the efficient processing of orders and the meticulous handling of the final mile delivery, every step is crucial. Maintaining the freshness of the fish during transit requires a well-oiled and iced operation and super-fast delivery to ensure the product reaches customers in pristine condition.
So, there’s nothing fishy about it—just a clever use of the Google platform and a dedicated team delivering fresh fish to your doorstep, time and time again.
If you appreciate the taste of fresh fish, don’t wait—check out Harbour Fish at https://harbourfish.co.nz/ and experience their exceptional service for yourself.