L’affare needed the works, a new website design and a funnel

L‘affare’s existing ecommerce website was well and truly beyond its use by date due to its outdated UX (user experience) and UI (user interface) structure.

Hi Ho stepped in and completely redesigned L’affare’s website from the ground up. Hi Ho developed a highly functional eCommerce shop within WooCommerce. Once the new website was live, L‘affare commissioned Hi Ho to develop an automated digital sales funnel that generated highly relevant traffic to the website and lifted sales.

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%

Increase in eCommerce sales
within the first campaign month

Website design and digital sales funnel creation

Specialty New Zealand coffee company, L’affare wanted to grow their online coffee sales. Right from the outset, they knew that they need much more than just a website with great UX and UI design. They needed the whole package – website design and a fully automated digital sales funnel.

View L'affare Website

The net – aka Website Design

Born in 1990, L’affare has spent the last 30 years selecting, roasting, cupping and blending some of the best coffees the world has to offer, delivering fresh brews daily to New Zealand’s coffee-loving public. Therefore, their new website needed to deliver a seamless ordering experience and impart L’affare’s highly developed rich culture.

Hi Ho designed their new website with the WordPress/ WooCommerce platform, enabling L’affare the ease of editing and maintaining the site within their marketing team.

A subscription portal was developed, allowing customers to choose how much coffee they require and how frequently they want it. Customers can fully manage their subscriptions and L’affare now has the ability to create subscription-related incentives.

Bring them down the Funnel

For L’affare, it was a no brainier. They needed to generate traffic, relevant traffic, to their website; therefore, they need more than just AdWords.

Hi Ho modeled and developed an inbound strategy based on consumer needs and L’affare‘s product offerings to develop a fully automated digital sales funnel.

To find out more about this digital sales funnel, please get in touch.

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Channels used within the L’affare funnel

The toolkit that we used to launch the L’affare engagement and traffic campaign brought together various communication channels with the best in automation and intuitive website features. The results speak for themselves.

1

Web Design and Ecommerce

Complete redesign and development of the L’affare website in WordPress & WooCommerce.

  • Brand loyal design
  • Seamless user experience
  • Full eCommerce
  • Product subscription portal
  • Wholesale portal
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2

SEO Campaigns

Strong SEO is one of the fundamental pillars of your success online. Utilisation of current and historical customer search data giving L’affare a head start in key word rankings.

  • SEO Setup
  • Search Engine Optimisation Campaign
  • Citation (Back Linking) Building
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3

Search Engine Marketiing

A high effective SEM campaign was developed through the analysation of L’affare’s competitors and market centric search terms.

  • Google SEM Strategy
  • Google AdWords
  • Google Shopping
  • Remarketing campaigns
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4

Digital Marketing Automation

A Seamless digital sales funnel was developed enabling L’affare to communicate with relevance to anyone who engaged with the funnel.

  • Automation Strategy
  • Acquisition Marketing & Lead Scoring
  • EDM Engagement campaign
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5

Social Media Marketing

Social Campaigns were developed putting L’affare’s brand and products where the people are.

  • Social Media Strategy Development
  • A/B Testing Campaigns
  • Remarketing & Targeting
  • Funnel Integration
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6

Inventory Automation

Creation of a seamless cloud-based inventory system enabling order automation from placement right through to delivery.

  • Multi-Channel Inventory
  • Wholesale Inventory Channel
  • B2B Commerce
  • Order Automation
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Are You Ready to Transform Your Digital Presence?

Launch your brand, skyrocket sales, move your bricks and mortar shop online, or take on the globe. Wherever the world is taking you, step boldly into the new reality online with the confidence of a powerful digital presence.

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