What happens when you combine a seasoned legal maestro, his equally sharp father, and a mission to grow not just one but two thriving practices? You get the story of Cameron Lawyers—a tale of law, legacy, and a little bit of marketing magic.
The Dynamic Duo: Hamish & Eoin Cameron
Picture this: Hamish Cameron runs a bustling law firm in Wellington, tackling everything from contracts to courtrooms. Meanwhile, his father, Eoin Malcolm Donald Cameron, holds the fort at Waikanae Law, a serene practice catering to the laid-back, older crowd of Waikanae. Life was good, but these two legal minds knew they could be even better. Enter: the grand plan to merge the two practices and, in the process, double down on growth.
Testing the Waters: Cameron Lawyers in Wellington
Now, here’s the twist—growing Waikanae Law would be like teaching a cat to fetch: unnecessary and likely to backfire. So, they made a bold decision. The Wellington branch, Cameron Lawyers, would become the testing ground for an ambitious growth strategy. After all, who better to lead the charge than a firm in the buzzing capital city, surrounded by young professionals and businesses hungry for legal expertise?
The Hi Ho Effect: Marketing Meets Law
Enter Hi Ho, the creative masterminds behind the “Humanising Law” movement. Their approach? Make law feel less like courtroom drama and more like a relatable conversation over coffee. They whipped up a human-first website—slick, professional, but with a personality. And then, the real fun began.
- Social Campaigns with a Smile: Paid campaigns on Meta didn’t just talk to people—they connected. Using the Meta pixel and automated emails, they made sure the brand stayed relevant and relatable.
- SEO Wizardry: Hi Ho unleashed a comprehensive SEO strategy that turned Cameron Lawyers into a Google darling. Key legal services like “family law in Wellington” and “property law advice” started ranking high on page one.
- Google Ads for the Win: While SEO worked its magic, Google Ads ensured no search opportunity was missed. It was a tag team of organic and paid traffic, and it worked wonders.
Results Worth Celebrating
The proof was in the pudding—or, in this case, the data.
- Website traffic soared, with new users growing 25.7% month on month.
- Engagement? Through the roof at 59.21% and climbing.
- And the big one—conversions skyrocketed by 131.9%. Yes, you read that right. People weren’t just visiting; they were signing up, calling in, and hiring Cameron Lawyers.
Lessons in Growth (and Fun)
The success of Cameron Lawyers wasn’t just about clever marketing; it was about making law approachable, relatable, and dare we say, fun. Cameron Lawyers became a brand people wanted to interact with.
And now, with the Wellington office thriving, the apple cart in Waikanae is looking pretty stable too. What’s next for this dynamic duo? Who knows—but if it’s anything like this, we’re all ears.
Because law doesn’t have to be scary. With the right approach, it can be human. It can be fun. It can be Cameron Lawyers.