Google is the most trusted platform globally; therefore, Google has to trust what you are saying is what you are. One of the key elements that Google’s algorithm looks at is who is trusting you. These are call backlinks; other websites that link to yours are on-topic and have a higher DR (Google domain ranking) than your website. However, a successful backlink campaign takes time, but the results over time will speak for themselves.
A backlink is like social validation for websites. Your credibility online comes partly from your ability to have other websites provide a link to yours, especially websites that are themselves highly ranked. Being well connected suggests to Google that you’ve got something important to share, so your status improves. The more websites that backlink to your site, the more Google begins to trust you and that your intentions are honourable.
Backlinks are at the heart of strong SEO. Search engines often use backlinks as one of the most important criteria to calculate the search engine ranking score for each of your web pages, which ultimately controls how high you’ll rank in relevant searches. They’re important because they represent a vote of confidence from a third party, so the more votes you have, the better. Quality backlinks are a highly valuable currency in the development of good SEO but beware of bad backlinks which can end up getting you penalised.
Earning backlinks is a critical part of successful SEO. Backlinks act like votes in the eyes of Google and other search engines because they prove the validity of your site in a way that’s difficult to engineer or manipulate. Backlinking also helps Google to evaluate whether a website is a genuine business with a valuable contribution to make, or just someone with tech knowledge trying to make a quick buck on the net.
Backlink strategies are not all created equal. They tend to fall into three main categories – natural links, manual links and self-created links. Natural links come about when you have a page that people naturally send their website visitors to, like a travel blogger adding a link to their favourite café. Manual links are more deliberate activities, like asking influencers to share your content. And self-created links happen when you add your own link in public places like online forums or blog comments. This last one could be considered uncool in the eyes of Google, so proceed with care.
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