If other websites trust yours, then Google will trust it too

Google is the most trusted platform globally; therefore, Google has to trust what you are saying is what you are. One of the key elements that Google’s algorithm looks at is who is trusting you. These are call backlinks; other websites that link to yours are on-topic and have a higher DR (Google domain ranking) than your website. However, a successful backlink campaign takes time, but the results over time will speak for themselves.

What are Backlinks?

A backlink is like social validation for websites. Your credibility online comes partly from your ability to have other websites provide a link to yours, especially websites that are themselves highly ranked. Being well connected suggests to Google that you’ve got something important to share, so your status improves. The more websites that backlink to your site, the more Google begins to trust you and that your intentions are honourable.

How do Backlinks help SEO?

Backlinks are at the heart of strong SEO. Search engines often use backlinks as one of the most important criteria to calculate the search engine ranking score for each of your web pages, which ultimately controls how high you’ll rank in relevant searches. They’re important because they represent a vote of confidence from a third party, so the more votes you have, the better. Quality backlinks are a highly valuable currency in the development of good SEO but beware of bad backlinks which can end up getting you penalised.

Backlinking is Important

Earning backlinks is a critical part of successful SEO. Backlinks act like votes in the eyes of Google and other search engines because they prove the validity of your site in a way that’s difficult to engineer or manipulate. Backlinking also helps Google to evaluate whether a website is a genuine business with a valuable contribution to make, or just someone with tech knowledge trying to make a quick buck on the net.

Backlink Strategies

Backlink strategies are not all created equal. They tend to fall into three main categories – natural links, manual links and self-created links. Natural links come about when you have a page that people naturally send their website visitors to, like a travel blogger adding a link to their favourite café. Manual links are more deliberate activities, like asking influencers to share your content. And self-created links happen when you add your own link in public places like online forums or blog comments. This last one could be considered uncool in the eyes of Google, so proceed with care.

SEO campaigns are like good cheese, they take time

Strong SEO is one of the fundamental pillars of your success online. Our team of experts will optimise your website to rank well in Google search for the keywords that matter. Build your brand, increase visibility and drive quality traffic to your business. Your customer’s journey to your website starts here.


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Create strong SEO foundations by analysing your digital ecosystem, fixing faults and creating a custom-built setup that will leverage strengths, maximise traffic and deliver quality leads.



Backlinking Campaigns

Improve your ranking in organic search results by getting the essentials right. An effective backlink campaign will cement your website’s credibility with Google and build your reputation online.

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SEO Campaigns

Regardless of your size or sector, your customers are looking for you online. Stand out from the competition with an SEO campaign that will give you pole position in relevant search results. Time and time again.


What we have achieved for our customers

Your business is your livelihood and bottom-line results are what matter. We design and execute digital strategies that convert marketing dollars into customers, sign-ups and sales. Our suite of smart technology and real-world expertise eliminate the guesswork and track your ROI in real-time. Our clients’ numbers speak for themselves and we’d love to help you achieve the same.

We love working with Hiho and appreciate all they have done and do with our website, digital marketing structures, and campaign journeys. The Hi Ho team takes digital marketing to a different level, which has been invaluable to our brand.

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