There are 4 billion email users worldwide, so if you’re looking for a way to communicate with your customers, email is the perfect platform.
79% of marketers say email marketing is crucial to their success as it is undeniable that customers are very responsive and email marketing drives results.
But perhaps you’re still wondering when to use email marketing or how it can be tailored and useful for your business. So, we’ve done the legwork for you and summarised some of the most common and successful email marketing scenarios.
– To Build Lasting Relationships
This is a prime opportunity for you to increase dialogue with your customers on a personal level. Email marketing offers the opportunity to reach loyal customers regularly and directly through regular newsletters or sending specific content relevant to your customers interests.
– Create a Brand Community
Email marketing offers you the opportunity to converse with your customers about activities of your business outside of selling. Written a great blog post recently? Here’s your opportunity to plug it. Landed a charity partnership that you want to shout about? Email offers you the chance to share it. Created a stellar recipe using your products, that is a bit too copy heavy for a social post? Stick it in an email. Having this direct channel with your database offers the opportunity to really showcase your brand personality, culture, and involvement within the community.
– Generate & Nurture Leads
Email lead generation is a process through which email leads are collected using an opt-in form. The process revolves around gathering information about potential customers, such as their names and email addresses. Research shows that over 50% of marketers believe that email marketing is the most effective strategy for generating leads online.
Once you have your lead, you can begin an automated lead nurturing campaign. The beauty of lead nurture email campaigns is their customised nature, built using data, analytics, and user behaviour research. This information allows marketers to create personalised campaigns that are targeted and engaging, encouraging high-quality leads that take the next step through the sales funnel.
Lead nurture email campaigns are targeted, customized, and valuable. They offer recipients actionable insights that drive action.
When done right, lead generation and nurturing results in increased customer engagement and higher sales.
– Promote, Cross Sell & Upsell Your Products
Promotional emails are a simple, yet powerful way to spread the word about your product or service. The objective of promotional emails is to increase awareness, generate revenue or improve customer retention/ loyalty.
49% of customers said they would like to receive promotional emails from their favourite retail brands on a weekly basis.
Since promotional emails are targeted toward audiences that have already shown interest in your business or products, promotional emails have the highest return on investment (ROI) of all promotional tools.
This is because promotional emails provide real value to the recipient, which in turn provides them with a greater sense of trust and appreciation for your business.
– Collecting Feedback
Ensuring your business is providing a great customer experience is key to customers continuing to interact, engage and purchase from your business. Email marketing is a very efficient way to help you do this. Sending out satisfaction surveys and requests for product reviews to recent customers, encourages feedback and continued communications. Data can be sourced from your online and instore customers.
– Exclusive Offers
Email marketing allows your business to provide value to your audience so that they keep coming back. Businesses can share specific information to loyal customers, offer exclusive deals or open pre-sale of new or limited products to chosen email lists.
Email marketing needs to be a top priority in your marketing strategy. Email marketing allows you to reach customers in real time, it is cost effective, and opportunities are endless. Whether you are looking to provide value to your customer database, generate leads or sell more email marketing can help achieve your goals.
If you would like to talk to one of the Hi Ho team about how email marketing can help your business, please get in touch!