eCommerce Website

Your e-commerce website has one goal – SELL.

With a finely tuned eCommerce setup, the sky’s the limit when it comes to selling. To get all the elements working together perfectly, we find it’s best to start with the end in mind. Maximum sales. Then, we work backwards to scope out the best setup for your specific shop. Getting all the elements right will produce an on-brand, finely calibrated, automated selling machine that lets you scale up your business exponentially. Talk relevance to customers, build rapport, gain credibility, and watch the sales roll in.

Communicate your Offer Loud and Clear

Do you know your elevator pitch? Being able to convey what your business does and how it benefits the customer in the time it takes to ride an elevator means you’re clear about your offer. The same applies online. We distil the core message then convey it loudly (but not annoyingly) to the relevant audience using the power of a multi-layered digital marketing strategy that gets you in search results, social pages, and right into the customer’s inbox.

Make the Shopping Experience Simple

On the pathway to purchasing, simple is better. The very best eCommerce sites are clean, uncluttered and straightforward for an easy user experience. The complicated part takes place behind the scenes. The whole idea is to facilitate a safe and enjoyable journey to the checkout, then make the checkout process totally seamless. Speed is of the essence here, so minimal clicks at the checkout equal a pain-free process, followed by a confirmation page that lets the customer know it all worked fine and their purchase was meant to be.

Easy Navigation is Essential

To make your site buyer-friendly, you need to think like a buyer. Curating the sale means making the pathway to purchase as easy and obvious as possible, without being salesy. Initially, your visitors don’t want to feel rushed or pressured to buy. But once they’re ready, they want to be able to buy immediately, with minimal clicks. Good navigation is a constant balance between these two forces, that draws on psychology and technology to make sure we get it just right.

Keep your Customer Informed

Check in regularly so your audience feel loved. Consistent communication shows you care and appearing across many channels is one of the most powerful ways to build trust and elevate your profile. When you regularly share with your people you have the opportunity to blend product information with speaking your truth. Being an authentic voice builds trust, visibility and authority, but every message also carries an unobtrusive reminder about your products.

Make your Website Recognisable

When people shop online, they prefer to buy from someone established. It’s harder to see who you’re buying from on the net, so potential customers are far more wary. To drive sales, you need to build trust with a brand that’s consistent, recognisable and cohesive right across the internet. In the world of eCommerce, strong, professional branding will securely establish your market niche and stand you out from the competition.

Be Device Adaptive

Are you confident that your website looks great on all devices? If the answer is no, then you’re not getting the best ROI. People now shop online anywhere, at any time – from work, the doctor’s reception, on a train, and in the rain. They’re on their smartphone, tablet, hybrid, or at home on the desktop. So once you’ve got a beautiful website you need to know that it’s guaranteed to look great on any screen. With responsive layout that adjusts to the viewer’s screen size, we make your site is ready for anything.

Working out what kind of website you require

Every website has a unique purpose, but all websites have a common goal, creating a conversion. Your conversion will either be in the form of product or service validation, e-commerce sales to either the consumer or wholesale markets, or both. At Hi Ho we always start at your conversion goals and build up from there.

Well, Let's Strategise

Prefer The Blower?

021 471 358